It’s time to put down the phones, and break out from the concrete jungle. Breathe together with nature, wonder at the mountains, valleys, rivers, and experience that the vacation is not only about other countries or the sea. Be present. Let the wilderness touch you!

Mission We’ve been working on a brand that provides not only recreational opportunities within its category, but much more. It provides a person- and family-oriented relaxation in nature with rich experiences without technology.

Outcome Our goal was to find the cornerstones on which the world of the Krosslanders could be built. The ideas of the founders included three main landscapes types: mountains, rivers, and fields. The visual identity and all the brand components were built on their textures and feelings.

Result As a result the visual identity, communication style and from seeks to tear the consumers out from the concrete jungle.

THE PROJECT When we first heard about the plans of the founders, our question right away was: how will this business differentiate from its competitors within the category? Then as we got closer to the project, it became clear to us that we are talking about a very strong family- and consumer-oriented service system driven by the following goals: breaking out from the concrete jungle – without technology. Roam through mountains, valleys, waters, rediscover the feeling that the phone does not ring there are no drilling next door, that we can be ourselves again while breathing together with nature. The idea was perfect, the professional knowledge was given our task was to find the right packaging.

BRAND STRATEGY In the discovery and strategical phase, our main goal was to get to know the project in and out in order to get rid of all the layers that are unnecessary and find the cornerstones we can build on. Both us and the clients need to answer to all the spoken and unspoken questions. We have to have a clear vision about the following components: how are we different from the competitors, is this difference significant, who are we talking to, in what tone we want to talk, what language we want to use? We had to get to know the habits, behaviors and affiliations of the consumers. The ultimate goal was to rebuild these layers along the right strategy.

NAMING The brand name is the most important marketing tool. It is more important than any subsequent communication act. All the work has no point at all if the name isn’t good. In the case of Krosslanders, the naming process took over a month with several rounds. We have chosen the name from over a hundred names. We took into account all the features we discovered during the strategic phase. The name had to be compact, easy to pronounce and expressive, friendly to the ear. It also has to sound familiar but not worn out. The syllable number also counted. Here our goal was to include the three pillars that also appear in the visual identity.

VISUAL IDENTITY

LOGOMARK The main consideration in designing the logo was to present the service itself but not in a very specific representation. In order to do that we thought of a symbol that, like tour signs, is simple yet represents the values of the brand. The Krosslanders logo is inspired by the distinctive topographical elements in the Transylvanian area.

The mountains, the fields and the waters represent the brand, while forming a unity.

The visual language is based on black and white contrasting photos known as the trademark of Ansel Adams. This visual language presents the nature from a different perspective and reinforces the values of the brand.

The heaviness of these black and white photos had to be counterweighted with well-defined colors. The dark green used as the main color is complemented by mint green. The white color that Krosslanders use is also an off-white shade that can be found in nature.

The outline of the Nexa Rust Sans Black is designed to reflect the unevenness of the nature. For the headings, we used Barlow Extra Bold, which lends boldness to the brand. In contrast to that, we chose Fira Sans with its simplicity, to leave room for the visual elements to remain accentuated.

Krosslanders offers various types of hiking opportunities, including hiking, cycling and kayaking. In order for the consumers to be able to distinguish between the different types of tours, we have created a unique pictogram system for the brand, visually coding the characteristics of the given tour.

WEBPAGE Last but not least the design of the website. In addition to the philosophy of Krosslanders, the website has an important role in displaying the locations of the types of tours already mentioned- with photos and data. Future events were also highlighted, as the team has no secret intention of having more and more common experiences to create a real Krosslanders community.

When making home design decisions, a professional partner is almost always needed, whom you can confidently entrust with the construction. For a few months we were able to get a glimpse of this world too, thank you!

Mission For Ildisign, the goal was to build a brand that, through its characteristics, highlights and reinforces its presence in the local interior design market.

Outcome In creating the visual identity, we placed great emphasis on the symbols considered important by the client, keeping in mind the service segment in which the brand operates. The color palette and gradients are meant to express the uniqueness of the brand and the quality of the work it represents.

STRATEGY WORKSHOP After the first meeting, we held a brand strategy workshop during which we clarified all the questions and decisions with which the client came to us. During the four-hour workshop, together with the client we examined whether the chosen name was able to cover all the wide range of services that the client would like, and we also got a clear picture of the strengths and weaknesses of the brand. We have outlined the target group categories and defined the guidelines along which the brand can be built.

Based on our brand strategy workbook, we created four stylescapes. Stylescapes are similar to moodboards, except that they are based on a well-defined structure, and contain more than just visual elements. Stylescapes provide the basis for a brand’s visual identity.

VISUAL IDENTITY We began to build the visual identity based on the fusion of two stylescapes. The core part of the concept is the elephant, an important symbol for the client which symbolizes strength. In the end the whole visual identity shifted in this direction.

In addition to the production of individual partitions, Ildisign’s services also include interior design and planning. With this in mind, the final logo bears the marks of the technical drawing, keeping in mind the elephant motif as well.

The dark-based color palette of the visual identity, as well as the gradient used for the logo and additional elements, are meant to express the uniqueness of the brand and the quality of the work it represents.

The Concord font family used in typography evokes the Art Déco trend. The strength of the font lies in its line drawing, the alternation of thick and thin lines. The bold font used in the title and the thin font used in the text also build on this strength.

Finding and understanding yourself is one of the most important and most difficult tasks. With the Valeo Art team, you will have the opportunity to learn about several forms of self-expression.

THE PROJECT Valeo Art is a youth association that provides space and support for artistic expression that would not have been possible without the association’s support. Their aim is to identify, promote, and support young talents and to provide them with workshops, courses, theoretical and practical training.

Visual Identity During the creation of the visual identity, we focused on creating elements (logo, shapes, colour scale, textures) that reflect the area of activity of the association. During the first sketches, the slogan “We leave a trace” was uttered, which incorporates the association’s core philosophy, and it helped in defining the visual language.

The association does not only use this slogan in a metaphorical sense, they really want to leave something behind for future generations. The final logo was built upon this slogan, which is a unique, handmade ink blot that leaves a mark on the paper.

The logo also defined other visual elements. Since the association has three permanent programs (Focus on Talent, Music for Everyone, COLOR Patch), it was important that there were three well-defined icons and colours in the imagery for these programs that still use a common visual language.

Being a creative association, we did not want to insist on frames. Since most of their events are advertised on posters, we have created three different poster templates for each of the aforementioned programs, within which members of the association are free to post their content.

For a few months, we had the chance to be foresters, although in a different kind of forest.

The Project Pine Lines are the foresters of social media. Their aim is to provide better reach through more effective communication and advertising on online channels used by the target groups of the customer.

Visual Identity The visual identity of Pine Lines is minimalist and unpretentious. In designing the image, it was a great help knowing the main guidelines with which the client can identify. Simplicity, clarity, closeness to nature. During the meetings, we quickly realized that the customer’s ideas were centred around the pine/pine forest, as the pine branches symbolize a constant increase/decrease, similar to the market graph.

The shapes and colours used in the logo are meant to show this motion, while the silhouettes of pines and pine forests are also visible. With these in mind, we decided on a minimalist Line Art logo.

We have also created a website design for the corporate identity, the function of which is to present the operation of the service in the simplest way possible, and to provide potential customers with a contact possibility.

It’s been an uplifting feeling to work on a project that has also helped us understand why our backs hurt while working and what we can do about it.

Mission Building a human-centred brand that reflects all the expertise, care, and kindness that clients experience.

Outcome The forms and shapes of the visual identity are built on the three main types of services, making sure that the color scheme of the brand also reflects the field in which Aprophysio operates.

Result As a result of the visual identity and the communication strategy, people appeal to Aprophysio’s services with confidence.

THE PROJECT Working on the Aprophyiso project was a great challenge. Not only because it was the first major project we undertook, but also because of the service provided by the customer. We like to work on projects that we believe in. Aprophysio is human-centred, it focuses on helping people, their main activities being early motion diagnosis and development, and the treatment of child and adolescent spinal deformities.

VISUAL IDENTITY Since the service focuses on people, we wanted to create a visual identity whose form and colours would earn the confidence of consumers. The logo was created based on the brand name. The name is simple and personal. It consists of the name of the founder and the name of the specialty.

We liked this name and decided to create a typographic logo that offers the brand the attention and gravity it deserves. The unique initial letter, whose graphic components draw attention to the three main therapeutic methods, gives the brand a proper playfulness, while the other serif font type enhances the above-mentioned seriousness, attention, and reliability.

The colour universe is based on skin tones. Of the soft peachery, brownish, pinkish shades, which are present on the various surfaces of the skin, we eventually decided on an orange colour. Its use on a white or dark gray surface provides appropriate visibility.

Photography The primary consideration when taking photos was the presentation of the various therapies. We pursued taking pictures of actual development practices to provide a realistic picture of the service itself.

Website We also provided web design and web development for Aprophysio. In addition to learning about the therapies and services provided by Aprophysio, the website also introduces the therapists themselves, which is essential for building trust. During the development of the site, we found it essential to create a content management system (CMS), since this way, the specialists can also easily upload new content and current events.

Communication Aprophysio uses two main devices to communicate with clients. With traditional print-based media, like flyers, users can learn more about important information. And the online communication channel is the official Facebook page, which shares content that brings the services closer, helps build trust, and communicates the high quality of the services.

There are many ways to build many kinds of bridges, but it only makes sense if we also travel on them. - Zsófia Kálmán

Mission A visual identity facelift that retains the core values of the previous visual identity, but takes into account current design solutions.

Outcome Building a visual identity that reflects RMGYE’s philosophy, mission, and atmosphere of the events they organize in its form and color scheme.

Result A distinctive visual system that enhances the recognizability of RMGYE.

THE PROJECT The Association of Hungarian Special Educators in Romania (RMGYE) was established in 2004 in Cluj-Napoca. Its purpose is to promote the profession and to improve the quality of special education by organizing professional trainings and conferences.

VISUAL IDENTITY The association had previously had a known visual identity, but management felt that it did not match the current visual trends. They wanted the new identity to be clear, minimalist, easy to decode, and recognizable. The house with coloured windows and the text type logo beside it has been formerly used in so many places that we thought it would be better not to replace it completely, but to do a light facelift on it. In addition to replacing the previously used black color and the playful, colourful font, we paid attention to using soft-shapes in the new-looking logo, as this is more in line with the principles of the association. Changing the color cavalcade also helps the receiver to easily decode.

The shape of the logo and the font also determined the use of textures. In addition to the pictures, we used gradients on the various event posters, all of which helped create a sense of playful intimacy.

We smuggled the first real American burger brand that pays attention to the consumer's stomach into Szeklerland’s taste.

Mission Introducing the first real American burger brand to the Szekler fast food market, made exclusively of local ingredients.

Outcome Strategic planning, market analysis, and target group segmentation. Creating a visual identity that reflects what is defined in the brand strategy.

Result A well-positioned brand that can develop into a strong brand, a distinctive visual identity.

THE PROJECT The Crunch team reached out to us in the summer of 2018 with the idea of a newly launched burger house, to which they asked for a brand strategy, identity, and inventing and managing communication activities. Their strength is that they always use fresh ingredients for their burgers, salads, and chips made with their own recipes.

BRAND STRATEGY Our goal was to cooperate with the customer to find the core attribute on which such a brand can be built. After researching the local market, we realized that the type of product that our customer wants to sell is rarely present. Rather, there is a mixed product range that only meets consumer needs. A business with a well-crafted, unique product range can stand out from this ruckus. The focus is on fresh and local ingredients, followed by the own recipes. High-quality meat, homemade goat cheese, buns solely from local producers, vegetables, potatoes, and sauces all contribute to the unique taste of Crunch burgers and salads.

VISUAL IDENTITY Crunch’s visual identity is modern and clean. Simple, easy to understand. It can be decoded in a few moments. The basic shapes were inspired by the products themselves. The sketching follows the sound of the name, crunch. The logo is centred on a stylized form with the brand name in the center. Its color scale is also simple. We used some basic colors, which were also determined by the products themselves.

PHOTOGRAPHY When creating visual content, we strove to make products visible in their most natural state. It was an important goal for the product photos to comply with the taste appeal rules: visual presentation of food meant to accentuate the flavour details and build an appetite.

COMMUNICATION Crunch uses two main channels. The official Facebook page of the brand is the primary one. Here, one will find all the essential information a consumer may need. Availability, product range, program changes, etc. The secondary channel is the official Instagram page, where consumers can gain insight into background work, and find visual content that engenders further engagement.