It is a grateful and at the same time a burdensome task to touch a brand with such a past. At the same time, an agency may not even want a bigger challenge than to work on a brand with such a legacy. There is a past, there is a present, there are things to reach back to, there is something to compare to, and to work on a vision. It’s uplifting and depressing to be a part of this story at the same time.
Napsugár